How to Market Start-Ups and Small Businesses -– Inc. magazine blog features less-is-more Cocktail Napkin Marketing Plan
San Francisco, CA– Robyn Levin, http://robynlevin.com creator of the Cocktail Napkin Marketing Plan, recently shared tips and strategies with Howard Greenstein, author of Inc. magazine’s blog, Start-Up Toolkit for Entrepreneurs. His latest article, “Marketing – Keep it Brief” reiterates that sometimes, less is more. Here’s an excerpt from the article:
A movie magnate was once quoted as saying “If you can’t fit your idea on the back of a business card, you don’t have a clear idea” Brevity is popular these days – try Twitter. And then there’s the somewhat timeless metaphor – entrepreneur writes out her ideas during a meeting on the back of a cocktail napkin – and success soon follows. There’s entrepreneurial wisdom in brevity.
As a marketing and PR veteran for over 20 years, Robyn Levin found the Entrepreneurs and start-up marketing teams she was coaching were missing a simple way and brief way to create a focused marketing strategy… Clearly, there’s limited space, so there is only room for core ideas. Less, in this case, is more.
Levin’s e-book and CD – the Cocktail Napkin Marketing Plan http://cocktailnapkinplan.com – is a marketing template that allows an entrepreneur to create a one-page marketing plan simply by answering a series of questions about his or her business.
Professional speaker and author Joanne Black says she responded to the questions and, “In less than two hours, I created my marketing plan with specific quarterly goals that were simple, straightforward, and achievable.”
Levin wanted to create an easy-to-follow, powerful marketing template for the millions of small business owners who need help growing their businesses cost-effectively. She says, “Not every entrepreneur or self-employed professional has the time or desire to learn marketing but they absolutely need a roadmap to profits.” Her one-of-a kind marketing template will help entrepreneurs and small to mid-size businesses:
- Raise funds
- Increase sales and brand awareness
- Discover free and low-cost social networking strategies
- Get more leads and clients.
The template generates a custom plan that provides the business owner with a 1-year marketing to-do list and quarterly strategies that fit on a napkin.
About Robyn Levin http://robynlevin.com
Robyn Levin has spent the past 20 years in Marketing, Business Development, and PR. She speaks across the US on how to use Integrated Marketing to drive business success. Her efforts land clients in the New York Times, Wall Street Journal, Money Magazine, Time Magazine and on page #1 of Google and Yahoo.